Why? And just what other fighters deserve title shots in the Heavyweight division? And if they do, would they be marketable?
It's all about MONEY. UFC is a BUSINESS.
No shit, no need to say it like you're talking to a moron.
Sure, UFC is a business and about money, but it is also a sport. This has always been a sport, from day 1. Right now Dana is doing with Lesnar what he snarled at Elite doing with Slice.
I apologize if I offended you, but from your original post, it seemed as if you didn't understand how MMA promotions make money.
If you have a fight like this in the making you need to sacrifice some of the 'pure sports' aspects. For example, Fabrico Werdum vs. Couture would perhaps be more legitimate from a sporting sense, but from a business and interest level is far, far, far, far beneath Lesnar vs. Couture. Therefore, anyone who would run Werdum vs. Couture, when the Lesnar fight is RIGHT THERE, is an idiot. Especially considering Randy's age.
And, as everyone else has pointed out, Brock is far more legit than Kimbo Slice. Brock has actually competed with serious competition. Kimbo has yet to really fight anyone who, on paper, would pose him a serious threat (though Thompson almost had him beat).
Just look at the IFL. MMA fights, by themselves, don't sell. If they did, they wouldn't need countdown shows and charismatic fighters.
It's all good, man. Just a forum. I completely understand how they make their money though, after all I am training to do this for a living.
Gabby That's what I was getting at, you just said it in a more elaborate and detailed way. Thank you.